Why Labubu Figures Are the Next Big Thing in NZ & Australia’s Toy Collecting Scene
by Tony Kang
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What is Labubu?
Labubu is a collectible character created by Hong Kong artist Kasing Lung in 2015, inspired by elves from Nordic mythology. Part of Pop Mart's The Monsters series, Labubu is known for its mischievous smile, pointy ears, and quirky personality. Featured in multiple series with different themes and outfits, Labubu has become a cult favorite among designer toy collectors worldwide.
Where can I buy Labubu blind boxes?
You can shop a vast range of Pop Mart The Monsters Labubu blind boxes at Prior with confidence, knowing that every item is guaranteed 100% authentic. Our current selection includes pieces from the Fall in Wild, Have a Seat, Tasty Macarons, and One Piece series — including rare and hard-to-find editions.
Why is Labubu Popular?
Labubu has become a fan favorite thanks to its collectible plush pendants, like the Have a Seat and Tasty Macaron editions, which make for trendy bag charms. The hype also comes from the excitement of blind box series, where collectors eagerly wait to discover which figure they’ll get. Limited edition drops and hidden “secret” characters add to the thrill — making Labubu a must-have for fashion-forward collectors across New Zealand and Australia.
How can I tell if my Labubu is authentic?
To check if your Labubu figure is real, look for these key signs:
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Pop Mart logo and Kasing Lung branding on the box
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High-quality vinyl with smooth texture and clean paintwork
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Embossed markings under the feet
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Proper alignment of features (teeth, ears, blush, eyes)
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Pale peach-toned skin (fakes often appear overly pink or glossy)
Avoid cheap-looking listings, and always shop from trusted Labubu stockists like Prior.
What are the rarest Labubu figures?
The rarest Labubu figures are the secret editions, randomly inserted into blind box sets. These ultra-limited pieces can be highly valuable, with some selling for hundreds of dollars in the resale market. If you're hunting rare drops, keep an eye on our Labubu collection — we regularly restock exclusive editions.
Can I purchase a specific Labubu figure from a blind box series?
Because each Labubu blind box is sealed, the figure inside is a surprise. This is part of what makes the blind box experience so exciting. For collectors looking for specific characters, we recommend checking in often or connecting with our support team for updates on restocks.
