CORE by Prior: Premium Everyday Basics for NZ & Australian Streetwear
by Tony Kang
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What Is CORE by Prior?
CORE is our foundation line — everyday essentials designed to move with you. Built around fit, comfort, and versatility, CORE is made for those who want reliable, well-made basics without compromising on style. Whether you're layering up or keeping it minimal, these are the pieces you’ll wear on repeat.
Why CORE Exists
CORE was created to simplify your wardrobe. No overthinking. Just strong silhouettes, heavyweight fabrics, and neutral tones that fit into any rotation — from studio to street. It's about quality-first clothing, built for the long haul.
What Makes CORE Different?
CORE stands out because it’s simple done exceptionally well. Here’s how:
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Heavyweight materials – 280-300gsm cotton for tees and hoodies
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Timeless cuts – relaxed fit with refined proportions
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Neutral tones – off-white, grey, washed black, and seasonal earth hues
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Year-round wearability – breathable but built to last
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Unbranded or tonal logo – no loud prints, just clean design
Perfect for minimalists, creatives, and anyone looking to level up their basics.
Best-Selling Pieces from the CORE Collection
You can explore our full CORE range here, but a few standout pieces include:
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Heavyweight CORE Tees – premium cut, garment dyed, pre-shrunk
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CORE Hoodies & Crews – structured fleece with a relaxed boxy fit
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CORE Shorts & Pants – drawstring waist, deep pockets, all-day comfort
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Layer-Ready Long Sleeves – soft but weighty, perfect for transitional weather
Each item is made to mix and match seamlessly across your entire wardrobe.
Who Is CORE Designed For?
CORE is for people who appreciate simplicity done right — creatives, designers, athletes, or just anyone tired of cheap fast fashion. If you’re into fit, fabrication, and clean looks without trying too hard, CORE is built for you.
Whether you're dressing up for the city or laying low on the weekend, CORE delivers.
Is CORE Worth It?
Absolutely. Our pieces hold their shape, colour, and structure over time. While most brands cut corners on their basics, we’ve doubled down on quality. With clean finishes, reinforced seams, and high-grade cotton, CORE will outlast most of what's out there.
Available in NZ & Australia
All CORE items are shipped locally from within the region. Whether you're based in Melbourne, Auckland, Sydney, or Wellington, you can expect fast shipping, responsive support, and guaranteed authenticity — every time.
